About OCI
Our Mission
Insurance Made Simple.
Our Purpose
Serve. Grow. Retain. Words to live by at OCI. We structure our service-minded attitude around these three goals. Service is at the core of everything we do, growth is the key to our partners’ success, and we make customer support a priority to ensure that working with us is simple.
Using Our Logo
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How to Use:
- We have 2 logo formats – one with logo only and one with logo and tagline. Please allow for ample white space around the logo. It should not be flush against any other element. If using the logo with our tagline would cause the design to look cluttered or cramped, please use the logo only.
- The standard black and red logo may only be used on a white background.
- The inverted white and red logo contained in the logo kit may be used on dark gray or black backgrounds.
- Do not rotate the logo or position it at an angle.
- No drop shadows, strokes, color overlays, or any other modification may be applied to make the logo stand out against a background.
Logo Misuse Examples:
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| Do not add drop shadows or strokes. | Do not rotate the logo. | Do not use the black logo on a dark background. | Do not alter the color or transparency. |
Colors
Core Color Palette
OCI Red is our primary color with two accent colors in light gray and dark gray.
 OCI Red |
 Cool Gray Light |
 Cool Gray Dark |
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Pantone 200 CP |
Pantone Cool Gray 1 CP |
Pantone Cool Gray 11 CP |
* The above colors are referenced from the Pantone Plus Series Color Bridge Guide and represent the best color conversions when using 4-color process printing.
Fonts
Title Font
Roboto Bold 700
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Body Fonts
Roboto Regular 400
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Roboto Light 300
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
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Roboto was chosen for its modern and friendly open letterforms that enhance readability in large blocks of text. The font complements OCI’s minimal and clean style while retaining a professional look.
Download: Roboto Font Family (Click the “Download Family” button in the upper right corner of the page)
Email Communications / Email Signature Font: Arial
Please note: For email communications, please use the system font Arial to allow for optimal viewing across all devices.
All employees are required to use the same OCI-approved signature. Please CLICK HERE to download/copy the sample signature to use.
Photography
Photography Style:
- Choose natural-looking shots of people. Avoid overly posed stock photography or cliched business photos.
- Choose photos that have a clean and minimal appearance with ample white space.
- Photos taken at OCI headquarters are available if needed.